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If you're a web designer, you're probably wondering why we didn't use that much CSS. At least some friggin' DIVs, right? Well, most of that stuff just won't work with HTML email. All the different email applications out there display email in their own way, so we can't quite trust CSS just yet (especially for positioning). With HTML email, it's back to old fashioned tables (even embedded ones!) and shim.gifs.
Tips for web designers...

Use Merge Tags to Personalize Your Emails
You'll want to experiment with MailChimp's Merge Tags. They let you dynamically "merge" fields from your database into your messages. You know, like "Hello *|FNAME|* " and stuff like that. You can get really crazy with them, and use them to merge account numbers, entire blocks of text, or even images and HTML code.
Here's an example in our blog...

[insert your Privacy Policy link] | [insert your unsubscribe link]
Here is where you would place your unsubscribe link, a link to your privacy policy,
your contact address, and phone number.